One afternoon I walked into one of my friends bathroom, and saw a package with a woman with beautiful luscious brown hair on it, with the title "for Beautiful Brunettes. My friend is a guy, and I didn't find this very fitting. So this is where the idea sprung from to create a hair dye for "humans", and create a brand that includes everyone.
We paired every hair colour with a different colour which we felt worked well, and organized a day long photoshoot, created the packaging and a microsite focused on the hair dye.
Take a look!
We created a package meant to imediatly stand out in the hair dye isle. The package is cylindrical, composed of two halves that open to reveal a full hair image, as well as details about the product and line. The package is meant to be interactive, inviting in you open and explore.
Why no hair on the outside? Because it doesnt matter!
Our research revealed that it is nearly impossible to match your hair to the hair picktured on many box exteriors (due to your own unique hair makeup). So we simplify the outside by only showing a solid block of the color you are aiming for.
Full Product Line
Each hair color has been meticulously paired with a complementary color, creating a bright and vibrant design language. This also seeks to elevate the power of some of these natural colors, when paired and styled correctly.
Hair Color Playlists
For each color, we create a corresponding Spotify playlist, meant to jam out while you let your hair dye sink in and prepare for your new color.
For placement inside the package, these are printed with the hair color and Spotify playlist code on the back.
This page has two functions: the first shown below serves as a manifesto behind this product line. The page explains the reasons behind Hair Dye for Humans, as well as a quick jump to the individual products.
In Store Display
Co-owner, Co-art director: Harry Werner
Co-art director, photographer: Ymke Franssen
Copy Writer: Olivia Bono